Mar
22nd
Mon
22nd
The intention economy is one based on what customers actually want. It is one that removes the guesswork that requires advertising, PR, promotion and most of what we still call marketing. It is what happens when we equip customers with means to tell whole market categories exactly what they want, and have vendors compete to give it to them– and not to have to enter a privately owned silo or a walled garden (e.g. eBay or Amazon or Orbitz) to get it. It’s an open market ambition of mine. And it’s part of what VRM is all about.
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I think it will work because the Intention Economy is based on what people with money in hand actually want. Not some kluge based on creating demand” and “managing attention” and other marketing jive like that.
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I think it will work because the Intention Economy is based on what people with money in hand actually want. Not some kluge based on creating demand” and “managing attention” and other marketing jive like that.
